You are the face of your business. When customers think of your business, they think of you. What is their impression of you? Are you telling the story of who you are throughout your marketing touchpoints or are you randomly scrambling for content last minute? Do you feel stuck re-writing an old concept in new ways, using stock photography, or reposting content from other people? Do you feel like you just can’t seem to find your voice?
My name is Katya Vilchyk and I help entrepreneurs, creatives and small business owners build and grow their online presence through personal branding, strategic content planning, and photography. Whether you are just now discovering your special gift and voice, and beginning your branding journey, or you want some fresh photography to go with your story, I am here to help!
When I started my network marketing business in 2018 I had a ton of ideas on what stories I wanted tell. It was fresh and fun and easy to generate a ton of new ideas daily. Coming from a lifestyle photography background I was able to do self portraits setting my camera to interval timer and shooting away. It wasn’t always the easiest or most time effective but it worked. But as I started getting busier (and now with an infant in my lap), I realized that I was running out of original ideas to write about, and mainly running out of time to execute and edit self portrait sessions. I was reaching out to friend photographers, asking them to come to my house or going to them to shoot some pictures of myself that I would use with my online content.
In today’s overcrowded and noisy marketplace filled with 24/7 newsfeed, emails, messages and social channels, it takes a lot more than a pretty logo to stand out. Its takes personal branding. Whether you are selling a product, service, workshop – anything for that matter – the best way to get your target audience’s attention is to develop a relationship with them. And in order to develop a relationship, you first have to make a connection.
Let me help you!
We’ll start with a branding questionnaire and in depth visual branding strategy session to get clear on who your clients are, who you are, and what kind of brand statement you want to make. I’ll bring my marketing expertise to the table, so we can talk about how we’ll use your photo shoot to capture your personal style and share your message. Next, we will come up with “stories” that you want to tell, so we can build a plan and flow for the photo session and figure out locations and wardrobe. I’ll help you pull together the “look” you’re going for with your custom brand styling—and for every story.
I am your branding expert, stylist, marketing consultant and photographer!